Smart Glasses Backlash Is Reaching New Celebrity Heights
Celebrities like Lorde and Tyler the Creator are publicly criticizing smart glasses, citing privacy concerns and social discomfort. This backlash contrasts with the aggressive marketing efforts by companies like Meta and their celebrity partners.
Why it matters
Public perception and celebrity influence play a critical role in the mass adoption of wearable technology and privacy-invasive devices.
Smart glasses are, without argument, more popular than they’ve ever been. Meta alone has sold millions of pairs , and even Apple is reportedly interested in the category, with Google and Samsung waiting in the wings. But for each step smart glasses take towards going mainstream, there are just as many people taking a step (or several) back, and some of those people are actual celebrities.
The article reports on a cultural trend and celebrity opinions without taking a definitive stance on the technology itself.
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