Smart Glasses Backlash Is Reaching New Celebrity Heights
Celebrities like Lorde and Tyler the Creator are publicly criticizing smart glasses, citing privacy concerns and social discomfort. This backlash contrasts with the aggressive marketing efforts by companies like Meta and their celebrity partners.
Why it matters
Public perception and celebrity influence play a critical role in the mass adoption of wearable technology and privacy-invasive devices.
Smart glasses are, without argument, more popular than they’ve ever been. Meta alone has sold millions of pairs , and even Apple is reportedly interested in the category, with Google and Samsung waiting in the wings. But for each step smart glasses take towards going mainstream, there are just as many people taking a step (or several) back, and some of those people are actual celebrities.
Here’s Lorde talking a whole lot of sh*t during a recent performance about said smart glasses:
lorde saying fuck meta glasses in a festival that was sponsored by rayban meta AI glasses how can you not love her pic.twitter.com/HWsHZHP9AE
“Can I just say, for the record, f*ck the glasses,” Lorde said on stage after lamenting the fact that it’s difficult to tell when someone is wearing normal glasses or smart glasses with a camera on them.
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