Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.

Executives told Business Insider they were surprised by how many shoppers wanted to add color to their cars. Ben Shimkus/Business Insider New cars are increasingly gray, white, black, and silver. Slate, the no-frills $25k EV pickup, launched a collab with Crayola to brighten up American roads. The partnership comes as Slate races toward its first deliveries. American cars are going gray. A Jeff Bezos-backed startup thinks it has a colorful solution. Last year, 80.4% of new cars were either white, black, gray, or silver, according to an iSeeCars study . Trucks were even more monochrome: 83.5% were one of those four shades. So, on Thursday, Slate — the no-frills EV truck company that's nearing the first deliveries of its $24,950 pickup — announced a partnership with crayon-maker Crayola.