Sky-high pitch: The new ways airlines are upselling seats
Airlines are increasingly introducing premium economy options, such as Air New Zealand's 'Skynest' bunk beds, to upsell passengers who cannot afford business class. These features offer enhanced comfort and privacy for a significant fee, bridging the gap between standard economy and luxury travel.
Why it matters
This trend reflects a shift in airline revenue strategies, focusing on monetizing space and comfort for middle-market travelers.
You step on board the plane with a smile, safe in the knowledge that your 'out of office' will shield you from work for the next little while.
The article provides a neutral overview of industry trends and consumer options.
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