Skullcandy's new headphones aim to crush much pricier brands
Skullcandy is targeting the premium headphone market with the Crusher 1080 ANC, which features Bose-licensed noise cancellation and spatial audio. The product aims to offer high-end features at a more accessible price point than competitors like Sony and Apple.
Why it matters
This launch highlights the competitive nature of the consumer audio market and the strategy of mid-tier brands leveraging premium technology to challenge industry leaders.
Skullcandy once positioned itself as the punk rock of headphone brands, made for people keen to deviate from the mainstream. While the street culture aesthetic remains, it has a much broader appeal, with plenty of subtle headphone designs for a mass market. With the Skullcandy Crusher 1080 ANC headphones, it’s perhaps the brand’s biggest swing at the top-end market.
The article is a standard consumer technology review/preview with no discernible bias.
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