Skoda Auto Volkswagen Group focuses on product intervention, localisation to grow market share in India, ready for higher ethanol blends
Skoda Auto Volkswagen Group India plans to expand its market share by focusing on product localization and introducing new models across its six brands. The company views India as a strategic growth market amid challenges in European and Chinese markets.
Why it matters
The strategy reflects the shifting focus of global automotive giants toward the Indian market as a key hub for growth and engineering talent.
European car maker, the Volkswagen Group, having six brands in the Indian market which includes Škoda, Volkswagen, Audi, Porshe, Bentley and Lamborghini, will be focusing on enhancing its product portfolio and growing localisation to drive growth in the future.
Describing India as an “extremely important and strategic market” for the automobile Group, Piyush Arora Managing Director & CEO, Skoda Auto Volkswagen Group India in an interview said product intervention and tapping into Indian engineering talent to develop future software-defined vehicles and connectivity will remain key to the Group’s India strategy.
“We have seen a good amount of growth momentum in the passenger vehicle space, but the market is being driven highly by product intervention,” he said ahead of the launch of the new Slavia sedan by Škoda Auto India.
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