Skipperi New Zealand rebrands as Subscription Boat Club, says new tech built to NZ Maritime requirements
New Zealand-based subscription boating service Skipperi has rebranded to Subscription Boat Club (SBC) following a change in ownership. The company has launched a new AI-led platform designed to streamline operations and improve safety monitoring for its fleet.
Why it matters
The move highlights the growing trend of 'subscription economy' models in the leisure and maritime sectors, supported by integrated digital management systems.
Skipperi New Zealand, one of New Zealand’s largest subscription boating service, has rebranded as Subscription Boat Club, or SBC, after becoming fully New Zealand owned in 2025. The fleet and operating team stay the same, and so do the three marina locations at Westhaven, Gulf Harbour and Half Moon Bay. What’s changed is the name, along with the technology running behind it.
SBC says it has spent the past four months building a new platform to replace the nine separate systems it was previously using to manage bookings, compliance, communications and safety. Chief executive and director Colin Stone says those systems didn’t talk to each other properly. “Most were designed around what was easy for the multitude of software providers rather than what we saw was best for our members,” he says.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in