Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
A new report from WordPress VIP reveals that 60% of U.S. consumers find AI-generated brand messaging off-putting. The findings suggest that as brands pivot to optimize content for AI search engines, they risk alienating users who prioritize human-authored, trustworthy content.
Why it matters
This highlights a growing tension between SEO-driven AI adoption and consumer demand for authenticity, forcing brands to rethink their digital marketing strategies.
Getting cited by AI is easier than earning consumers trust, according to a new report from WordPress VIP, the Automattic-owned company that offers an enterprise version of the WordPress publishing platform. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they re getting.
The article reports on survey findings without taking a stance, presenting both the business necessity of AI and the consumer skepticism.
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