Sir David Beckham nets £38.5m after World Cup ad deals
David Beckham's business, DRJB Holdings, reported record profits of nearly £50 million following a successful year of advertising deals during the 2026 World Cup. The former footballer received a significant dividend payout as a result of the company's growth.
Why it matters
It illustrates the immense commercial power of celebrity branding and the financial impact of major global sporting events on personal wealth.
Image source, Getty Images By Archie Mitchell Business reporter Published 14 minutes ago Sir David Beckham has netted a £38.5m payout from his sports, fashion, and media business after the 2026 Men's Football World Cup helped it bring in record profits.
The former England star's DRJB Holdings, which includes the Beckham brand, reported an almost £50m profit in 2025, a 46% jump compared to a year earlier. Sales rose from £72.2m to £84m.
The rise was driven by a slew of advertising partnerships struck in the runup to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's.
Sir David, Britain's first billionaire sportsman , was commonly seen in adverts during the summer's World Cup.
In the US, it was difficult for fans to watch a game without coming across Beckham in adverts for Stella Artois, Home Depot and Lay's crisps - known as Walkers in the UK.
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