Singaporean watch-strap maker all ready with Project WristPop
Singaporean watch-strap maker Delugs is developing custom straps for the viral Audemars Piguet x Swatch Royal Pop pocket watch. The company is racing to create an integrated case and band solution to meet high consumer demand for a wearable version of the timepiece.
Why it matters
It highlights the rapid response of niche manufacturers to viral consumer trends and the intersection of luxury branding with aftermarket customization.
The race to create a wearable strap for the viral Audemars Piguet x Swatch Royal Pop pocket watch is on, and a Singaporean brand is in the running.
The article is a straightforward business report on a product development project without political or social agenda.
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