Singaporean Julia Becker's viral cat guitar pickguards have a 2-month waitlist
Singaporean entrepreneur Julia Becker has gained international attention for her custom-painted guitar pickguards featuring cat designs. Her business, ThreeStools, has become so popular that it currently maintains a two-month waitlist for orders.
Why it matters
This highlights the power of social media virality in transforming niche creative hobbies into successful global small businesses.
She started by painting the pickguard of an old bass guitar she bought on Carousell. Today, Julia Becker’s business ThreeStools has gone viral, attracted customers around the world and built up a two-month waitlist for custom orders.
Julia Becker is a 24-year-old Singaporean entrepreneur whose guitar pickguards went viral on Instagram with millions of views – she now has orders from all over the world. (Photo: Instagram/@gn.quan)
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