Singapore Tourism Board and Traveloka Renew Partnership to Welcome More Southeast Asian and Australian Travellers to Singapore
The Singapore Tourism Board and Traveloka have renewed their partnership to promote Singapore as a travel destination across Southeast Asia and Australia. The collaboration focuses on data-driven marketing, event-based tourism, and targeted campaigns for young professionals and families.
Why it matters
This partnership highlights the growing trend of public-private collaborations in the travel industry to leverage consumer data for regional tourism recovery and growth.
The fourth agreement since 2019 deepens co-branded campaigns and data-led destination marketing across Indonesia, Malaysia, Thailand, Vietnam and Australia.
SINGAPORE , July 17, 2026 /PRNewswire/ -- To drive the next phase of tourism growth, the Singapore Tourism Board (STB) and Traveloka yesterday signed a Memorandum of Understanding to promote Singapore as a preferred destination for travellers across five key source markets: Indonesia, Malaysia, Thailand, Vietnam and Australia.
The agreement extends a longstanding partnership through agreements signed in April 2019, May 2022 and January 2024. For the first time, it has expanded to include Australia - a key source market for both organisations - as well as events marketing to leverage Singapore's position as a leading hub for live entertainment.
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