Singapore celebs who went into F&B
The article explores the challenges Singaporean celebrities face when entering the food and beverage industry. It highlights that fame does not guarantee success, using the example of actor Ben Yeo's mixed results with various restaurant concepts.
Why it matters
It illustrates the economic volatility of the F&B sector and the reality that celebrity branding is not a substitute for sound business strategy.
Running a restaurant isn't easy, even if you're famous. From Ben Yeo's ever-evolving restaurant empire to Taufik Batisah, The Muttons and Jeanette Aw, here's a roundup of the local celebrities who've opened everything from hawker stalls to cafes, steak restaurants and online food businesses.
While Ben Yeo's fish soup stalls may have closed, his Tan Xiang Charcoal Fishhead Steamboat outlets are still going strong. (Photo: Tan Xiang Sliced Fish Soup) New: You can now listen to articles. This audio is generated by an AI tool.
F&B in Singapore is a notoriously tough game. Sometimes, it feels like a gamble. Just ask Ben Yeo, who’s garnered attention recently for his six Tan Xiang Sliced Fish Soup stalls closing.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in