Singapore baby-care brand Tollyjoy to wind down after 55 years

The company was founded in Singapore in 1971.

In a Facebook post dated Sep 15, Tollyjoy said that it is "winding down the brand". (Image: Facebook/Tollyjoy Singapore)

SINGAPORE: Homegrown baby-care brand Tollyjoy is winding down after 55 years, bringing to an end a name that has been familiar to generations of parents in Singapore.

In a Facebook post dated Sep 15, Tollyjoy said it is "winding down the brand", although it did not specify when its products would disappear from shelves.

Tollyjoy manufactures baby and mother-care essentials ranging from feeding bottles to cleaning products and pillows.

Founded in 1971, the family business was later led by second-generation chief executive Tan Wee Keng. An article published by Singapore Management University in 2018 said the company had about 200 employees and recorded S$16 million in annual revenue in 2016.