Singapore Airlines' Boeing 747 Slumberettes: So good that other airlines complained
This article recounts the history of Singapore Airlines' 'Slumberettes,' which were revolutionary sleeping berths introduced on Boeing 747s in the 1970s. It highlights how these free amenities disrupted the industry and drew complaints from competitors.
Why it matters
It provides historical context on the evolution of luxury air travel and the competitive nature of airline service innovation.
A good night s sleep is taken for granted in First Class these days, with luxurious seats that convert into full-flat beds at the touch of a button, complete with sumptuous bedding, silky high-thread-count linens, and indulgently plush pillows. On some airlines, you can even snuggle up with a partner.
The article is a historical retrospective on aviation business practices.
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