Silverpush Helps Epitaph Group Reverse the Algorithm to Win Big at Cannes Lions 2026
Silverpush and the Epitaph Group won awards at the Cannes Lions 2026 for a campaign that used AI-driven contextual intelligence to reach vulnerable youth. The campaign successfully targeted content previously deemed 'brand-unsafe' to connect young people with mental health resources.
Why it matters
This demonstrates how advertising technology can be repurposed for social good by reaching audiences in non-traditional digital spaces.
Agency partner Epitaph Group and McCann Canada take home two Gold and one Silver at Cannes Lions 2026, on a campaign with Kids Help Phone, which was partly powered by Silverpush's AI-driven contextual intelligence.
NEW DELHI , July 29, 2026 /PRNewswire/ -- Silverpush , the contextual intelligence company, is celebrating a landmark set of wins at the Cannes Lions International Festival of Creativity 2026, advertising's most prestigious global stage, for its agency partner Epitaph Group Inc. and their partner McCann, on work for Kids Help Phone , one of Canada's most iconic charities.
The awards, all in the Media Lions category, were:
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