Silicon Valley employees are flexing their limited-edition customized Swiss watches
Silicon Valley employees are increasingly sharing photos of rare, customized Tudor watches gifted by their employers. These timepieces serve as status symbols within the tech industry, highlighting a trend of corporate-branded luxury goods.
Why it matters
It reflects the unique corporate culture of elite tech firms and the use of exclusive merchandise to foster employee loyalty and prestige.
The Tudor Pelagos model was used by Google for their custom employee watches. Bloomberg/Getty Images Tech workers are showing off rare watches customized for their companies. Employees at OpenAI, Uber, and Palantir all flexed their limited-run Tudor watches on X this week. Watches from Tudor, a Swiss brand, tend to retail for around $4,500. Some Silicon Valley workers are taking their résumés off LinkedIn and putting them on their wrists, showing off rare, customized watches from Swiss manufacturer Tudor. The latest round of wrist-flexing began when a post highlighting custom watches made for Googlers circulated on Monday. The post attracted other tech workers sharing their own customized timepieces. Boris Power, OpenAI's head of applied research, responded with a picture of the custom OpenAI version, complete with the phrase "Good Research Takes Time," engraved on the back. There’s a custom OpenAI branded one, roughly doubly rare!
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