Sidney Crosby’s fortune: How the NHL star built his wealth beyond hockey

Sidney Crosby has played all his NHL career with the Pittsburgh Penguins, and his consistent on-ice contributions have created one of the biggest earning profiles in hockey. From his first entry-level contract to his subsequent long-term deals, his career contracts have totalled more than $150 million in total contract value. He is listed as making about $156.8 million in career contract earnings on current contract databases.The financial picture isn’t just his salary, either. Crosby has established long-term partnerships with major brands and has extended his entrepreneurial activities by becoming a shareholder and business partner at the Swiss watchmaker NORQAIN.