Shweta Kapur’s Apartment-88, a new fashion retail experience
Designer Shweta Kapur has launched 'Apartment-88', a retail concept that integrates her fashion brand 431-88 into her personal living space. The project aims to blur the lines between domestic life, art, and commercial fashion retail.
Why it matters
This reflects a growing trend in the fashion industry toward experiential retail and the integration of lifestyle branding.
For 431-88, a wardrobe has never been limited to clothes. The brand’s latest project, Apartment 88, takes that idea into a physical space, bringing together fashion, art, design and objects. Conceived as a travelling space, the project comes to life in designer Shweta Kapur’s Delhi home, alongside the brand’s F/W ’26 collection, Biophilia . It is the first of Kapur’s fashion retail experiments to use her home as a setting, and she hopes to see how the concept can travel and take on different forms in other spaces.
View this post on Instagram A post shared by THLifestyle (@thehindu_lifestyle)
This is your home. What made you decide it could also become an exhibition space for your fashion?
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in