Shoprite says Tinder-style AI shopping assistant on Sixty60 is a massive hit
Shoprite's Checkers Sixty60 app has seen significant success with its AI-powered shopping assistant, Pixie. The tool, which uses a Tinder-like interface to suggest products based on purchase history, has been adopted by 98% of the service's premium members.
Why it matters
This demonstrates the growing effectiveness of personalized AI interfaces in driving consumer engagement and increasing average order values in the retail sector.
The Tinder-style, AI-powered shopping assistant launched in the Checkers Sixty60 app for members three months ago has already been used to add 4 million products to customers’ baskets.
The article reports on corporate performance metrics and user adoption statistics without political or social commentary.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in