Shoprite says Tinder-style AI shopping assistant on Sixty60 is a massive hit
Shoprite's Checkers Sixty60 app has seen significant success with its AI-powered shopping assistant, Pixie. The tool, which uses a Tinder-like interface to suggest products based on purchase history, has been adopted by 98% of the service's premium members.
Why it matters
This demonstrates the growing effectiveness of personalized AI interfaces in driving consumer engagement and increasing average order values in the retail sector.
The Tinder-style, AI-powered shopping assistant launched in the Checkers Sixty60 app for members three months ago has already been used to add 4 million products to customers’ baskets.
Pixie is an AI-powered feature available to Sixty60’s Xtra Savings Plus members that predicts what individual shoppers need and want based on their past purchases.
Customers using Pixie then swipe down to add products to their basket or up to pass on a recommendation through with a Tinder-like swipe feature.
READ | ‘Like Tinder for groceries’: Sixty60 launches AI shopping assistant called Pixie
When the tool launched in April, the Shoprite group’s chief strategy and innovation officer, Neil Schreuder, told News24 that Pixie was “like Tinder for groceries or having a butler with a PhD in shopping completing your baskets”.
Now, roughly three months later, Shoprite shared statistics indicating that Pixie has been a big initial success.
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