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Shoppers valued healthier, greener foods, but still chose meat

D
Dr. Noopur Jain
Shoppers valued healthier, greener foods, but still chose meat
✦AI Summary

A study explores the complex decision-making process of shoppers when choosing between meat and plant-based alternatives. It finds that while consumers express a preference for healthier and more sustainable options, price and familiarity often drive their final purchasing behavior.

Why it matters

Understanding these consumer barriers is critical for food companies and policymakers aiming to shift dietary habits toward more sustainable food systems.

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