Shoppers turn to Amazon for fresh produce and seafood, helping it take market share from supermarkets
Amazon is successfully expanding its fresh grocery delivery service, capturing market share from traditional supermarkets with strong sales in seafood and produce. Recent data from Nielsen IQ highlights that items like fresh shrimp and berries are driving adoption, particularly among higher-income and older households.
Why it matters
This highlights Amazon's growing dominance in the perishable goods sector, threatening traditional brick-and-mortar grocery stores and reshaping online retail habits.
Amazon's expanded fresh food delivery is helping it win market share from more traditional retailers. : Deb Cohn-Orbach/UCG/Universal Images Group via Getty Images Amazon's sales of fresh groceries like seafood and produce are growing fast, new data show. The retail giant is also gaining market share against more traditional retailers, Nielsen IQ found. The data shows momentum for Amazon in a business it's spent years trying to break into. Amazon is gaining ground in grocery thanks to items like fresh shrimp and berries. Roughly a year after expanding same-day fresh grocery delivery to thousands of cities and towns in the US, Amazon's perishable grocery sales are booming — and taking market share from traditional retailers, according to data from market research firm Nielsen IQ. Sales of groceries such as seafood, dairy, and produce on Amazon increased severalfold between June and August, per Nielsen IQ's data.
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