Shopify opens checkout to browser-based AI agents

While some retailers, like Amazon (and Adidas , apparently!), are blocking AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.

On Monday, the company announced that browser-based AI agents can now complete purchases on Shopify merchants’ sites, extending their capabilities beyond just searching for products and adding items to carts.

Shopify previously supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyer’s authorization, without relying on screenshots or scraping webpages, the company said.