Shop 4 Fan-Favorite Plush Characters

Netflix's animated hit 'KPop Demon Hunters' is expanding its merchandising reach through a new collaboration with Jazwares. The collection features four fan-favorite characters reimagined as Squishmallows plush toys.
Why it matters
This highlights the growing trend of streaming platforms leveraging successful original content to drive secondary revenue through consumer product licensing.
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The article is a straightforward report on a commercial product launch and merchandising partnership.
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