SHITIJ 2.0: nationwide start-up incubation programme inaugurated at ICAR-CPCRI
ICAR-CPCRI has inaugurated SHITIJ 2.0, a nationwide start-up incubation programme focused on value chains in plantation crops, fruits, and vegetables. The initiative offers entrepreneurs and farmers technical mentoring, market linkage, and access to incubation facilities.
Why it matters
This programme aims to foster agricultural innovation and entrepreneurship, potentially improving economic outcomes for farmers and rural innovators.
The nationwide start-up incubation programme, SHITIJ 2.0, sponsored by the ICAR-National Agricultural Innovation Fund (ICAR-NAIF), was inaugurated at ICAR-Central Plantation Crops Research Institute (ICAR-CPCRI), Kasaragod, through virtual mode by Dr. V.B. Patel, Additional Director General (Fruits and Plantation Crops), ICAR.
The second edition of SHITIJ is being implemented through a nationwide network of seven hub institutes and their associated spoke institutes. ICAR-CPCRI has been designated as one of the seven hub institutes and will coordinate the programme through six spoke institutes in the thematic area of value chains in plantation crops, fruits, vegetable and sugarcane production, providing incubation, mentoring, and entrepreneurship across the network.
SHITIJ 2.0 is a nationwide start-up incubation programme for entrepreneurs, innovators, students, and farmers for developing business enterprises across the value chains of plantation crops, fruits, vegetables, and sugarcane.
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