Shipt becomes the latest delivery app with an AI shopping assistant

Shipt has introduced an AI-powered shopping assistant called 'Ask Shipt' to help users create customized grocery carts through natural language prompts. This move follows similar AI integrations by competitors like Instacart, DoorDash, and Uber Eats.
Why it matters
The rapid adoption of AI assistants in delivery apps marks a significant shift in how consumers interact with e-commerce platforms to streamline grocery shopping.
Shipt , the same-day delivery platform owned by Target, is the latest delivery app to join the AI cart race. The company announced on Wednesday that its new “Ask Shipt” tool will help customers shop more intuitively and turn prompts into customized ready-to-buy carts.
With this launch, Shipt joins a growing list of delivery platforms baking AI assistants into their apps. Just this morning, Instacart launched a new AI-powered grocery shopping assistant called Clementine, while Uber Eats and DoorDash have also introduced similar AI assistants this year.
Users can ask the assistant to do things like “Create a cart for my Saturday tailgate for 25 people and include some brunch items,” or “Build a cart for easy school lunches and after-school snacks,” Shipt says.
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