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The Hindu·3 min read·medium

Shipping of garments directly to consumers on the rise

M
M. Soundariya Preetha
Shipping of garments directly to consumers on the rise
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Direct-to-consumer apparel shipping is increasing as global markets face geopolitical uncertainty and shifting consumer spending habits. Industry experts suggest that manufacturers and sellers must collaborate to improve supply chain cost-effectiveness.

Why it matters

The shift in retail models reflects broader economic pressures and the need for textile industries to adapt to changing global trade dynamics.

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With geopolitical developments leading to uncertainties in global markets, sale of apparel through direct-to-consumer shipments is on the rise, Matthijs Crietee, secretary general of the International Apparel Federation, told The Hindu on Friday.

Though fibre consumption is on the rise because of the growth in global population and affordability to purchase clothes, international trade is going through tough times because consumers hesitate to spend on clothing when there are uncertainties.

The apparel market has a wide variety of products and spending on luxury goods is under pressure. Where there is monetary and sustainability gain, such industries are able to meet the current challenges. The biggest costs are in selling rather than in making the garments. Hence, apparel manufacturers and sellers should work together so that the supply chain becomes cost effective, he said.

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