Sherwin-Williams Announces The Loneliest Color Of The Year
Sherwin-Williams has identified its 'loneliest' or least popular paint color, while also discussing broader trends in home design and color selection. The article explores how unpopular colors can sometimes offer unique design opportunities for homeowners.
Why it matters
Understanding color trends and buyer preferences is essential for homeowners looking to maintain or increase property value.
Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. Follow Author Jul 10, 2026, 04:29am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Photo courtesy of: Sherwin-Williams A can of paint is one of the easiest ways to update your home’s interior or exterior. But it can be difficult to choose the right color palette. Thankfully, you can take your cues from, for example, the Sherwin-Williams and HGTV Home by Sherwin-Williams 2026 Color of The Year , as well as Behr’s 2026 Color of the Year , and Glidden’s 2026 Color of the Year .
The article is a lifestyle piece focused on industry trends and consumer advice.
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