Sheetz moves 838 stores off VMware: Broadcom created “too much uncertainty"

Convenience store chain Sheetz is migrating 11,000 virtual machines away from VMware to StorMagic. The company cited Broadcom's shift to a mandatory subscription model and projected price hikes as the primary reasons for the move.
Why it matters
This migration highlights the industry-wide friction caused by Broadcom's aggressive restructuring of VMware's licensing model.
Virtualization Sheetz is quitting VMware, migrating 11,000 virtual machines The convenience store chain will use StorMagic instead.
5 Credit: Sheetz Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Sheetz, a US convenience store chain, is moving its 838 locations off VMware.
Sheetz has used VMware virtualization across two Dell R440/R450-series servers at each of its locations since 2019. Now it’s migrating 12 to 14 virtual machines (VMs) in each of its stores from VMware vSphere to StorMagic’s SvHCI, “with an additional two VMs to be replaced over the coming months to transition from Windows 10 to Windows 11,” Scott Robertson, infrastructure team manager at Sheetz, told Ars Technica via email. Ultimately, Sheetz will move about 11,000 VMs from Broadcom’s virtualization platform. Sheetz is still running the original Dell server hardware.
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