She quit school twice. Now, her neon art studio brings in five figures a month

Merida Lim, a 21-year-old entrepreneur, successfully pivoted from a struggling horror-themed art studio to a thriving neon art jamming business. Despite dropping out of elite academic programs, she found professional success by turning her personal coping mechanisms into a popular community service.
Why it matters
It highlights alternative career paths for Gen Z and the growing trend of experience-based businesses in the creative economy.
An IP student at an elite school, Merida Lim left with only a PSLE certificate to open a horror-themed art studio at 19. When it nearly closed, she pivoted to neon art jams and the business now generates five figures in monthly revenue. This is the first instalment of CNA Women’s Gen Z series.
Merida Lim, 21, started a neon art jamming studio that books out almost every weekend for children’s parties. (Photo: Scuro)
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