She Designed Meta’s New AI Logo. Then Came the Hate

Bay Area lettering artist Jesscia Hische knew that when she took a freelance gig to design the M logo for Meta’s new AI assistant Muse, it was bound to make some people angry. “AI is such a third rail, and Meta is such a third rail,” she tells me.

Still, as a small business owner who relies on client work to keep her two brick-and-mortar art and stationary shops in Oakland afloat, she says she needed the money. “New Work! (Don’t be mad at me),” Hische wrote in her newsletter last month. “I worked with Meta on an icon and logotype for their latest release: Muse, which just launched! It’s Meta’s foray into the AI agent / personal assistant world. I know folks have big feelings about both AI and Meta, but this has been a really fun project for so many reasons.”