Sharon Hunter launches Vodkher, a botanical vodka designed for women’s palates
Entrepreneur Sharon Hunter is launching Vodkher, a new botanical vodka brand designed specifically for women. The brand emphasizes a female-led business model and a sensory-focused product profile.
Why it matters
The launch highlights trends in gender-targeted marketing and the continued influence of female entrepreneurs in the beverage industry.
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Sharon Hunter's business career started in tech. Now the entrepreneur is launching a premium vodka brand designed by (and for) women. Photo / Jason Dorday
When Sharon Hunter considers her life, she thinks: “Yeah, you actually did take on something that not everyone would have a go at.”
And at 60, she can’t wait for her adult kids to see that woman at work.
“They never knew the Sharon who did PC Direct. They get to see it this time ... there’s a part of me going, ‘this is a part of your mum you didn’t otherwise know’.”
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