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The Express Tribune·2 min read·medium

Sharjeel reviews film projects, eyes global outreach via OTT platforms

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Sharjeel reviews film projects, eyes global outreach via OTT platforms
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The Sindh government is reviewing its film production projects with a focus on expanding distribution through OTT platforms and international film festivals. The initiative aims to modernize the promotion of government-backed media content.

Why it matters

This reflects a strategic shift in regional government media policy to leverage digital platforms for cultural outreach.

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Sindh Senior Minister Sharjeel Inam Memon reviewed progress on ongoing film projects and outlined future strategy for the promotion of the film industry.

Participants of the meeting conducted a detailed review of films being produced under the Provincial Information Department, discussing their completion timelines as well as strategies for projection, domestic and international distribution, participation in film festivals, collaboration with the private sector, digital releases, and modern promotional approaches.

The meeting also deliberated on leveraging OTT platforms and social media to effectively showcase Sindh government-backed film projects and maximise their reach among audiences.

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