Shah Rukh Khan's 'King' eyes record-breaking Rs 50 crore-music rights deal

Following the massive success of ‘Pathaan’, Shah Rukh Khan has teamed up once again with director Siddharth Anand for the upcoming action-thriller ‘King’. Set for a pan-India release over the Christmas weekend, the film has already stirred considerable buzz among audiences through its promotional rollout. While box-office expectations remain sky-high, reports suggest that Zee Music has bagged the music rights for the SRK starrer at a staggering Rs 50 crore, a record-setting deal.Punit Goenka responds to the reported Rs 50 crore dealResponding to the reports, Punit Goenka, MD and CEO of Zee Entertainment Enterprises, tells Variety India that discussions are underway but nothing has been finalised yet. "I don't comment on pricing. We are in dialogue, but nothing has been inked yet. At a macro-level, I think music is one of the most promising industries because music is evergreen, unlike other content which has limited shelf life.