Shah Rukh Khan, Ajay Devgn, Tiger Shroff get FDA notice over Vimal ad
The Maharashtra Food and Drug Administration has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding their advertisements for Vimal Elaichi. The FDA claims these ads act as surrogate promotions for prohibited tobacco-based pan masala products.
Why it matters
It reflects stricter regulatory scrutiny on celebrity endorsements and the use of surrogate advertising to bypass bans on harmful products.
NEW DELHI: Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for Vimal Elaichi.The FDA said the advertisement may amount to “indirect or surrogate” promotion of prohibited pan masala and tobacco-related products.According to the notice issued by the FDA’s Greater Mumbai division on August 11, the use of the name “VIMAL Elaichi” in the advertisement appears to create an association with the Vimal Pan Masala brand.
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