Sets of Overlapping Circles
This article explores the pretentiousness often found in graphic design, using the 2012 Twitter logo redesign as a case study for over-analyzing simple geometric shapes. The author argues that design culture often lacks humor and takes itself too seriously.
Why it matters
It provides a critical look at the intersection of corporate branding, design theory, and public perception.
This is a design joke that always makes me laugh:
= 2x) and (width >= 700px)" srcset="_media/sets-of-overlapping-circles/1.2096w.avif" type="image/avif"> = 3x) or (width >= 700px)" srcset="_media/sets-of-overlapping-circles/1.1600w.avif" type="image/avif"> This was made by… someone, a while back, I believe in response to the Twitter logo redesign of 2012, which showed the new logomark as composed of exclusively circles:
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