‘Series in India brings nothing to Windies’: Cricket’s revenue model sparks debate
Cricket West Indies CEO Chris Dehring has criticized the current bilateral cricket revenue model, which allows host nations to retain all broadcasting income. Dehring argues that this system, established in 1997, creates a severe financial imbalance that disadvantages smaller cricketing nations like the West Indies.
Why it matters
The debate highlights the growing financial disparity in international sports, where market size dictates the sustainability of smaller national teams against wealthier cricketing boards.
Cricket West Indies (CWI) CEO Chris Dehring has questioned the financial system governing bilateral cricket, explaining how it has contributed to the board’s ongoing financial difficulties. Despite the West Indies currently playing a T20I series against India, Dehring said the Caribbean board would not receive any revenue from the series, even as the hosts stand to earn millions.The T20I series is level at 2-2 following Shai Hope’s century in Hyderabad. Speaking to The Scoop by Wisden Cricket, Dehring explained that the financial model leaves visiting teams without a share of the broadcasting revenue generated by bilateral matches."West Indies cricket receives nothing in this case, because the series is being played in India," said Dehring.
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