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The Hindu·2 min read·easy

Senior citizen focused healthcare initiative launched in Hyderabad

T
The Hindu Bureau
Senior citizen focused healthcare initiative launched in Hyderabad
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Care Hospitals and Aster Prime Hospitals have launched 'Pranaam', a healthcare initiative in Hyderabad specifically designed for senior citizens. The program aims to provide continuous, personalized care and emotional support to help elderly patients manage chronic illnesses and navigate the healthcare system.

Why it matters

As the elderly population grows, specialized healthcare models are increasingly necessary to address the unique logistical and emotional needs of older adults.

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Care Hospitals and Aster Prime Hospitals, on Thursday, launched ‘Pranaam’, a senior citizen-focused healthcare initiative aimed at improving access to personalised and continuous care for older adults. The programme seeks to support elderly patients beyond hospital treatment by focusing on continuity of care, emotional well-being, caregiver support and healthy ageing.

Pranaam has been designed to simplify healthcare for elderly patients who often face challenges in navigating hospital services, coordinating investigations, attending follow-up appointments and managing chronic illnesses, particularly those living alone or depending on caregivers.

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