SendLang: A DSL for Email Automation
SendLang introduces two domain-specific languages, SendQL and SendFlow, to manage email automation and drip campaigns as version-controlled code. This approach allows developers to treat marketing workflows as text that can be reviewed, diffed, and generated by AI agents.
Why it matters
It represents a shift toward 'infrastructure as code' for marketing operations, moving away from proprietary visual editors.
SendLang is the home of two small, focused languages. SendQL describes who a message is for. SendFlow describes what happens to them over time — and speaks SendQL natively.
The article describes a technical tool and its benefits for developers without political or social bias.
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