Selena Gomez wants your fragrance to feel more personal: Meet Rare Beginnings
Selena Gomez's beauty brand, Rare Beauty, has expanded its fragrance line with the launch of 'Rare Beginnings' perfume and two layering balms. The products are marketed as a personalized scent experience designed to evoke feelings of new beginnings.
Why it matters
Celebrity-led beauty brands continue to be a significant driver of consumer trends and revenue in the global cosmetics industry.
Selena Gomez's Rare Beauty brand is expanding its fragrance lineup with the launch of Rare Beginnings Eau de Parfum and two new Fragrance Layering Balms.
Both products are designed to create a personalized scent experience inspired by the spirit of new beginnings.
"I try to look at each day as a new opportunity. There's always something beautiful ahead. I wanted this fragrance to capture that feeling of possibility, so bright and sweet," Gomez said in a press release.
Rare Beauty: Rare Beginnings Eau de Parfum Rare Beauty The brand describes Rare Beginnings as a fruity floral scent blending pear nectar, pistachio, gardenia, jasmine and warm vanilla bean.
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