Seize The Day Abuja: 11 DJs, 8 Hours and a Ballantine’s-Fuelled Experience
A promotional event titled 'Seize The Day' in Abuja featured eleven DJs performing over eight hours at a beach venue. The event was sponsored by Ballantine’s Scotch Whisky to engage with Nigeria's growing DJ-led music culture.
Why it matters
Highlights the growing influence of corporate brand partnerships in the burgeoning Nigerian music and nightlife scene.
Abuja had a moment on April 26th and if you were not at Varuna by The Good Beach, here is everything you missed. 1. The venue set the tone immediately Varuna by The Good Beach is the kind of outdoor space that does not need much dressing up. It arrived with its own atmosphere and [...]
Promotional tone typical of lifestyle and culture reporting.
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