Seeking nominations for the most innovative influencer marketers for brands in 2026
Business Insider is accepting nominations for its 2026 list of the most innovative influencer marketers working for brands. The publication aims to highlight professionals who have successfully integrated creator partnerships into their company's marketing strategy.
Why it matters
As ad spending shifts toward social media platforms, identifying the professionals behind successful influencer campaigns provides insight into modern marketing effectiveness.
Music group Katseye was the face of Gap's Better in Denim campaign. Gap Business Insider is recognizing 2026's most innovative influencer marketers who work for brands. We want your ideas for who is behind the best partnerships with creators. Submit your nominations through this form or below by 5 p.m. ET September 4. Business Insider is seeking nominations for the most innovative influencer marketers who work for brands. Submit your pitches through this form . Creator marketing has become a core part of the brand playbook as audiences shift from linear TV to social platforms like YouTube and TikTok. US ad spending in the category is estimated to hit $44 billion in 2026, from $37 billion in 2025, according to a report from the Interactive Advertising Bureau . Marketers are getting increasingly creative and sophisticated in their use of creators.
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