Sean Strickland turns Dustin Poirier’s viral IGBBMN phrase into a gym craze
UFC fighter Sean Strickland has turned a viral, controversial phrase originating from Dustin Poirier's recent arrest into a recurring joke within his gym. The phrase has been integrated into team chants and merchandise, highlighting Strickland's unconventional approach to social media trends.
Why it matters
This reflects the intersection of internet culture and professional sports, where viral moments are increasingly commodified or adopted by athletes to build personal brands.
Sean Strickland has taken Dustin Poirier’s viral airport bodycam phrase and turned it into an unlikely running joke. The UFC star quickly adopted the acronym “IGBBMN” after Poirier’s arrest became a major talking point among MMA fans.Strickland did more than simply mention the phrase online. He made it part of his gym culture. His teammates began shouting the acronym together, while Strickland also put it on gear and even spray-painted it onto his truck. The moment became another example of Strickland’s unusual sense of humor.Sean Strickland takes Dustin Poirier’s IGBBMN phrase to another levelDustin Poirier recently found himself at the center of attention after an incident at Hartsfield-Jackson Atlanta International Airport. The former UFC interim lightweight champion was arrested after allegedly threatening to fight a police officer while intoxicated.The incident was captured on police bodycam footage. One phrase from the footage quickly became popular online.
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