Screen time off for seniors too
The Kraft Faktor, a handmade products brand, is tackling digital overload across all age groups, including seniors, through craft-based workshops. Founders Deepa Sam and Nabeela Rehman advocate for consciously building creative habits to counteract excessive screen time and fill the void often experienced by retirees.
Why it matters
This initiative addresses a pervasive modern issue of screen addiction beyond just children, offering a tangible, creative solution that promotes mental well-being and provides meaningful engagement for adults and seniors.
When conversations around screen addiction come up, they almost always centre on children and teenagers. But what about the adults who spend their workdays peering into laptops, unwind by scrolling through social media, and end the day glued to the television screen?
Here is the outline of an answer to that. And it is being sketched by The Kraft Faktor, a small-batch handmade products brand, creating soaps, shampoos, perfumes, candles and home fragrances, that has over time tucked an experience-based initiative into the shopping bag, conducting craft-based workshops, curating personalised gifts and developing DIY kits for people to continue crafting at home.
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