Scotch whisky gets cheaper in India after trade deal with US; check new prices
Scotch whisky prices in India have decreased by 10-15% following a reduction in import tariffs under the new India-UK free trade agreement. Major producers like Diageo and Pernod Ricard are passing these savings to consumers in several Indian states.
Why it matters
The price drop illustrates the tangible consumer impact of international trade agreements and highlights the competitive landscape of the Indian spirits market.
Scotch whisky prices in India have dropped by 10-15% for the first time since the India-UK free trade agreement came into force, with Diageo and Pernod Ricard passing on lower import costs to consumers in some key states.In fact, the price cuts for brands such as Johnnie Walker Black Label and J&B have already taken effect in Maharashtra, Rajasthan, Goa and Uttar Pradesh, while other states are expected to follow.Under the India-UK agreement, the import tariff on British whisky was reduced to 75% from 150%, effectively cutting the rate by half. The tariff is scheduled to decline further to 40% over the next 10 years.
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