Scholastic India Announces Publishing and Distribution Partnership with Mattel
Scholastic India has entered a partnership with Mattel to publish and distribute books featuring iconic brands like Barbie and Hot Wheels. The collaboration aims to create educational and creative content for children across the Indian subcontinent.
Why it matters
This deal expands the reach of global entertainment brands into the Indian educational publishing market, potentially influencing literacy and reading habits among children.
Bringing beloved Mattel brands including Barbie®, Hot Wheels®, Monster High® and Masters of the Universe® to young readers across the Indian subcontinent.
NEW DELHI , Sept. 22, 2026 /PRNewswire/ -- Scholastic India, an international office of the global children's publishing, education and media company Scholastic Inc., today announced a publishing and distribution partnership with Mattel, Inc., a leading global play and family entertainment company.
Facilitated by Dream Theatre, Mattel's Master Licensing Agent in India, the partnership will see Scholastic India develop and distribute a diverse portfolio of books, activity titles, storybooks and early readers, inspired by some of Mattel's most iconic brands, including Barbie®, Hot Wheels®, Monster High® and Masters of the Universe®, across the Indian subcontinent.
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