Scholastic India Announces Publishing and Distribution Partnership with Mattel

Bringing beloved Mattel brands including Barbie®, Hot Wheels®, Monster High® and Masters of the Universe® to young readers across the Indian subcontinent.

NEW DELHI , Sept. 22, 2026 /PRNewswire/ -- Scholastic India, an international office of the global children's publishing, education and media company Scholastic Inc., today announced a publishing and distribution partnership with Mattel, Inc., a leading global play and family entertainment company.

Facilitated by Dream Theatre, Mattel's Master Licensing Agent in India, the partnership will see Scholastic India develop and distribute a diverse portfolio of books, activity titles, storybooks and early readers, inspired by some of Mattel's most iconic brands, including Barbie®, Hot Wheels®, Monster High® and Masters of the Universe®, across the Indian subcontinent.