Scale Entry into the Webtoon Industry with the Launch of New Label “TOON8” — Teaming Up with Four Leading Hit Makers to Release New Titles
Fuji TV has launched a new Webtoon label called TOON8, partnering with four major content creators to produce original digital comics. The initiative aims to leverage Fuji TV's production expertise to capitalize on the global growth of the smartphone-optimized vertical-scroll format.
Why it matters
This move signals the entry of traditional media giants into the digital-native Webtoon market, indicating the format's increasing importance in global entertainment IP.
Fuji TV has officially launched its new Webtoon label, TOON8, at 00:00 JST on June 5, marking the company s full-scale entry into the rapidly growing Webtoon industry. Through partnerships with four leading creators of hit content, TOON8 will develop original Webtoon titles for release on LINE Manga. A new Fuji TV original IP begins here.
The article is a corporate announcement regarding a new business venture.
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