SBS secures broadcast rights in deal worth over $30 million
SBS has secured the broadcast rights for the 2030 FIFA World Cup in a deal valued at over $30 million. The network aims to maintain its status as a key cultural hub for Australian sports fans despite rising costs and declining traditional advertising revenue.
Why it matters
Highlights the ongoing struggle of free-to-air broadcasters to maintain relevance and audience share through expensive live sports rights.
— 2:28pm , first published 1:09pm
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Share A A A SBS has secured the rights to broadcast the FIFA World Cup 2030 in a $30 million-plus bid to remain “the spiritual home of football” after this year’s blockbuster event.
The public broadcaster’s boss Jane Palfreyman said she was thrilled to see the tournament stay on SBS after more than 18 million fans watched the recent World Cup on the network over June and July.
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