SB19 named Philippines' newest tourism ambassadors by DOT
The Philippine Department of Tourism has appointed the P-pop group SB19 as official tourism ambassadors to promote the country to their international fanbase. The group will leverage their global reach to encourage travel to the Philippines, particularly among the Filipino diaspora.
Why it matters
This partnership highlights the growing influence of Filipino pop culture as a tool for national economic development and tourism branding.
MANILA, Philippines - Days before making history as the first Filipino act to perform at the Lollapalooza music festival in Chicago, SB19 has been named the Philippines' newest tourism ambassadors by the Department of Tourism (DOT).The appointment was announced Sunday, with the agency tapping the P-pop quintet to help promote the Philippines as a travel destination by showcasing Filipino culture to their growing international fanbase.Tourism Secretary Dita Angara-Mathay said SB19's expanding global reach made the group an ideal partner in the country's tourism campaign.'SB19's talent is undeniable - their music is powerful, and so is their influence. They have the reach to connect with fans across the United States, Europe, ASEAN, and beyond,' Angara-Mathay said in a statement.
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