Say Sawadika to Your New PS5 Controller, Feat Lisa from Blackpink
Sony is launching a limited edition PS5 controller and merchandise collection in collaboration with Lisa from Blackpink, following her appointment as a global ambassador. The collection, designed by Lisa and featuring her signature style, is being released in anticipation of her new EP, 'Press Play'.
Why it matters
This collaboration signifies a growing trend of integrating global music and pop culture icons with gaming brands to expand market reach and appeal to diverse fan bases, particularly in Asia. It drives consumer interest and sales for both entertainment industries, showcasing the power of celebrity endorsements.
Good news Blinks, there’s a new Lisa x PlayStation merch collection on the way – including a limited edition PS5 controller. Bad news Blinks, your wallet is about to get a lot lighter.
Last year, Sony announced the Thai singer had signed on as its global ambassador , but this amounted to very little beyond the odd commercial. (Mostly used in Asia.)
However, now the partnership is about to bear some serious fruit – and the piece de resistance is the new Lalalisa DualSense, mentioned above.
This is all in anticipation of her new EP, Press Play , which is due out on 23rd October. You may have heard her new track Sawadika already.
Lisa helped design the merchandise collection, which focuses on her signature bangs and cat-like eyes.
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