Sarah Jessica Parker’s Moncler Gown Returns in a New Retrospective
Moncler is launching a citywide exhibition in New York titled 'New York in Moncler' to celebrate its long-standing cultural connection to the city. The retrospective features photography and highlights the brand's evolution from alpine wear to a metropolitan fashion staple.
Why it matters
This reflects the growing trend of luxury fashion brands using immersive, public-facing art installations to strengthen brand identity and cultural relevance.
Moncler Turns New York Into Its Biggest Runway Yet Moncler New York and Moncler have been crossing paths for more than two decades—on snowy sidewalks, downtown streets, and, increasingly, the world's biggest cultural stages. Now, the brand is making that long-running love affair public.
"New York in Moncler," a citywide open-air exhibition running September 9 to 13 during New York Fashion Week, tells the story of the brand's enduring relationship with the city. Featuring large-scale photographs installed throughout communal spaces before culminating in Vanderbilt Hall at Grand Central Terminal, the exhibition traces the moments that transformed Moncler's alpine codes into a distinctly metropolitan uniform.
"A Grand Groove," Grand Central Terminal, 2011.Moncler
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